Tourism business seminars just around the corner in October

first_imgThe Fort St. John Tourism Board has seminars through a partnership with DestinationBC –  which are aimed to help businesses manage their social media presences better for far away customers – at the Pomeroy Sport Centre in just two weeks.“Online reputation management has become a critical function for tourism businesses,” as the Tourism Board says. These seminars are aimed to help businesses in tourism manage social media, because it’s crucial forThe first seminar on October 5th covers the fundamentals, including:How social media has changed traveller behaviourManaging profiles on key review sites, including TripAdvisor, Google Business and YelpTools for monitoring reviews and social media mentionsUsing customer feedback to guide improvements to your businessBest practices in responding to online reviewsHow to generate positive reviews- Advertisement -The advanced seminar, on October 8th, will cover:Search, social media and content marketingBrand storytelling in text, photos and videoBuilding and engaging social media communities and advocatesManaging and preventing negative content, threats and crisesAnalyzing performance and measuring return on investmentTo inquire about vacancies, contact Sue Popesku with the Fort St. John Tourism Board at

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