The Sea Star Festival in Umag has brought 164 million kuna in direct profits to the Croatian economy in the past three years, according to a study by the consulting company Hotelis, specializing in tourism and hospitality, made for the Tourist Board of Umag. Thus, the audience from the entire region, but also from other countries such as Great Britain, Italy, Austria or France, bought tickets at a price of 199 kuna, and the organizers decided to immediately release a new contingent at the next, also promotional price of only 229 kn. Otherwise, the full, ie regular ticket price for the festival is around 500 kuna. SEA STAR FESTIVAL GENERATED 164 MILLION HRK IN TOURIST CONSUMPTION In the same period, the total value of the festival promotion, organized by the multi-award winning EXIT team, is almost 100 million kuna, focused largely on branding the destination of Umag, Istria and the Croatian coast. In the past three years, the Sea Star Festival has attracted more than 120.000 visitors, while the fourth edition of the Sea Star Festival in Umag, as the primary motive for coming, will bring an additional 40.000 visitors. And the main “actor” of this story as well as the motive for coming to Umag in May is the Sea Star Festival. Cover photo: Sea Star Festival Find out more about the whole research in the attachment. When 7 tickets are sold in pre-sale in just 5.000 hours, then you know that this is a great festival, as well as the motive for coming, and it is even more important that it is about arrivals in the pre-season. In just 7 hours, an impressive 60 tickets for one festival on our coast, which will take place in May 5.000, were sold in advance in the pre-sale (promo series – 2020% discount). Investing in events is not a cost, but an investment.