Sony announces a PS Vita price cut for Japan

first_imgThis week is certainly looking like one to remember for Sony. Not only are we expecting to see the PS4 unveiled on Wednesday, and a price cut for the PS3 a day later, but Sony has announced a price cut for the PS Vita in Japan.The PS Vita was launched in Japan at a price of 29,980 yen (US$320) for the 3G model and 24,980 yen (US$267) for the WiFi model. Since then, nothing much has changed, however, come February 28, Sony is dropping the price of both models to the same level. You’ll be able to pick either one up for 19,980 yen (US$214).The drop is quite significant for the 3G model and should allow you to afford another game if you opt for the WiFi model. It also brings the handheld much closer in price to the 3DS XL, which sells for between $200-$230.It seems likely the same price drop will be made to the PS Vita in the US and across Europe. The list prices are currently $249.99 and $299.99 respectively. Could we see them both drop to $200, or will Sony choose a $214.99 price point and match Japan?The price drop comes just a couple of months after Sony rolled out a new PS Vita bundle to try and help boost sales. For $300 you got the handheld, a 4GB memory card, a downloadable version of Unit 13, and a one year membership to PlayStation Plus. Clearly that wasn’t enough, though, or Sony was trying a short term fix until component prices dropped enough for it to adjust the retail price.Cutting $50 off the price will certainly help, but the PS Vita, like the Wii U, needs a number of exclusive hits if Sony really wants to increase its user base.last_img

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