now society, people’s health awareness has become increasingly strong, and the whole society also has a lot of different health food stores, some stores need to pay attention to health care products are some tips in the business process.
1. customers into the store to rely on service features
hypothesis: 1, the store is direct manufacturers, the manufacturers do not have the reputation of products and services, also does not have the brand awareness; 2, available resources, funding and advertising resources are not very rich; 3, product features; 4, market segmentation more clearly how to meet these conditions;
the traditional super advantage is the high popularity, the larger flow of people, but the cost is relatively high, this advantage is long-standing, health products chain advantage is to establish a brand and service image and don’t fight Shang Chao visibility, whether from the convenience of purchase or reputation purchase guide trends in health products chain store is certainly a match for super.
a health care products when opening chain stores only 20 customers enough, and then rely on service slowly extended, people will rise more slowly. Publicity on the recommendation