How to realize the maximization of network marketing benefit for non brand enterprises

The financial crisis of

has a direct impact on the export of China’s large enterprises, large enterprises will be forced to expand the proportion of domestic sales, while the domestic market share is not originally free, all of a sudden so many large enterprises to domestic sales, really let SMEs feel be taken by surprise. In the small and medium-sized enterprises, the non brand enterprises take the majority, and these non brand enterprises all pay attention to the network marketing. I have also witnessed the success of several non brand enterprise network marketing methods, and now to share with you.

classic case: a decoration company in Nanjing

this year because of the real estate industry downturn, the downstream industry has also followed a decoration company in Nanjing to drink the northwest wind, but the choice of network marketing at this time, after the proof of their choice is correct, a month after a total of 3 $about 500000 renovation orders. The marketing methods they use are as follows:

1, local QQ group propaganda. QQ group is their main choice direction, because QQ group search is Nanjing local crowd, targeted strong, but in QQ group in the time spent is also more. Generally, activities or concessions attract group friends to participate.

form: free

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2, local community forum publicity. Do in Nanjing is the big West Temple, more than 200 thousand of Nanjing’s population has access to the local xici.net every day, so small and medium-sized enterprises competition is relatively large. In the West Temple is playing the brand, good luck can bring order. It is usually to attract users through personal signatures, or to invite users to participate in the form of community short messages.

form: free

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3, local chat room publicity. Local chat room is also a cut in the way, the more active is QQ chat rooms, Sina chat rooms and other Huxing chat rooms. Similarly, in the chat room, the publicity is mainly about brand promotion and can not be expected to bring many customers.

form: free

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4, local mail marketing. Get the email address of the local crowd by purchasing or searching, and then send out the company’s latest preferential information and successful cases so that people have a whole understanding of the company. The most important thing in the mail marketing is the title and content, whether or not success is decided here.

form: free

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5, local SMS marketing. You can buy or search through the network to get the local population mobile phone number, and then send preferential information software, once two times, perhaps no effect, more than a few times, not afraid of no effect.

form: 20 thousand by 6, one count

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