A5 webmaster network (www.admin5.com) August 27th news, health care is closely related to each of us, to think of the Internet as it seems to be a blue ocean. From the major Internet giants to seize the position of pharmaceutical electricity supplier, the blue ocean has now become the Red Sea, but the development process of pharmaceutical electricity supplier is also constantly challenged!
medicine O2O is developing at a rocket speed. China Pharmaceutical Industry Market Research Report released by the report hall data show that the scale of China’s pharmaceutical electricity supplier transactions from 150 million yuan in 2010 to $6 billion 800 million in 2014, an average annual growth rate of up to 174%. The industry is expected in 2015 the scale of China’s pharmaceutical electricity supplier transactions will reach ten billion.
The layout of the
drug O2O project is obviously the Internet giant’s climax, in April this year, the Alibaba announced the integration of online pharmaceutical business into Ali health, is committed to providing medical and health services and better user experience. In the long ago, Pacific Insurance teamed Ali health, to carry out comprehensive cooperation in the pharmaceutical retail business services, health insurance and health services, Internet marketing and platform resources, work together to build online and offline integration of new business services and ecosystem health.
however, because online sales of prescription drugs is limited, the market has been tepid, the positive to the mobile Internet transformation of traditional large pharmaceutical companies and pharmaceutical industry saw startups, it is difficult to display their fists.
policy delays, which makes it difficult to release prescription drugs for the layout of the pharmaceutical electricity supplier. As Ali Health announced in April 1, 2014 to March 31, 2015, the annual performance at the beginning of July. Reported that Ali health loss of HK $101 million 500 thousand, an increase over the previous fiscal year, an increase of 159%.
at present, China’s pharmaceutical retail market size of about 203 billion yuan, while the entire pharmaceutical industry sales of only $6 billion 800 million, accounting for less than 0.04%. The sharp contrast is that in 2010 the United States reached a retail network of drug prices reached $170 billion, accounting for nearly 30% of the overall drug retail scale. For all pharmaceutical electricity supplier net profit, there is no data statistics.
in many industry experts, China’s pharmaceutical electricity supplier industry did not get rid of "burning" stage, the pharmaceutical business there are various "suck", is an indisputable fact. In the eyes of many industry experts, Chinese pharmaceutical electricity supplier industry is still in the burn stage, while its overall profit is only 15%, far lower than the entertainment, clothing, decoration and other electricity industry.
has limitations, but it is undeniable that with the transformation of the Internet on traditional industries in-depth, online sale of prescription drugs related policies and pharmaceutical electricity supplier will become the future direction of development of the industry.
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