fierce competition in the food and beverage market, of course, in order to win the war there is no strategic layout is not enough. Now a single product strategy has become the development trend of the China catering industry, so a single product, how much do you know? Xiaobian summed up the following points, so we pay more attention to the value of food items, and avoid disadvantages of catering single product in the process of widening horizons catering business single product design model.
first, the value of a single product
1. is conducive to food and beverage enterprises to focus on the key resources, the brand, culture, communication, services and products to achieve the ultimate, enhance consumer memory points;
2. is conducive to the introduction and rapid realization of food and beverage standardization, the formation of raw materials, processes, components, flavor and sell the same genetic structure, and steadily promote the chain expansion;
3. is conducive to the construction of efficient and complete supply chain system, set up procurement, processing, outsourcing, warehousing and logistics as one of the supply security system;
4. helps to build professional barriers, accelerate the single product innovation process, improve the patent, copyright, protection of intangible cultural heritage and other dimensions of the firewall system;
5. is conducive to reducing the cost of raw materials, labor, equipment and other conventional costs, improve operational efficiency, and enhance the overall profit margins.
two, the definition of a single product
]: produced a single narrow understanding of traditional catering industry, a lot of snacks in history are such, for example, only sell pastry desserts.
[broad sense]: we believe that food and beverage products can be divided into the following categories:
1, food single product. Mainly refers to the use of a major ingredient, the selection of different processes, with one or more ingredients.
2, process single product. Mainly refers to the use of a core technology, a variety of materials, formed a series of products.
3, dishes single product. Refers to the enterprise only sell a food or food, a variety of dishes or collocation.
4, category single product. Refers to the company’s choice of conventional food in the breakdown of the product category, in particular, the edge of the traditional food category, to enlarge and focus on quality.
not place, we will also continue to subdivide catering single product classificationofretailformats, please readers together.
three, the drawbacks of a single product